This site uses cookies to provide a better experience. Continuing navigation accept the use of cookies by us OK

E-Commerce initiative with HappyFresh Malaysia to boost "Eat Healthy, Taste Italy" Campaign

Date:

03/17/2021


E-Commerce initiative with HappyFresh Malaysia to boost

A year-long Collaboration Agreement between the Italian Trade Agency of Kuala Lumpur and iCart Malaysia Sdn Bhd, brand owner of HappyFresh Malaysia was cemented in a signing ceremony on the 16th of March 2021.
‚Äč
The co-funding initiative aims to increase the accessibility for the purchase of Italian products beyond physical stores, and to raise greater awareness of authentic Italian food, genuine Italian foodways and the importance of geographical indications in Italian cuisine among core target consumers - individuals who are interested in the Mediterranean diet, food lovers, culinary enthusiasts who enjoy cooking and trying out new products food and dishes at home.

The collaboration between the 2 partners has planned a yearlong marketing campaign, to promote both pork free and non-halal products, across multiple media platforms that will involve newspaper, radio stations, lifestyle magazines, food connoisseurs and key-opinion influencers.

The initiative will also enable and encourage more Malaysian consumers to shop for genuine ‘Made in Italy’ products and brands in the comfort, convenience and safety of their own homes.

Promotions and special features of authentic “Made-in-Italy” products will be available on HappyFresh Malaysia platform from mid-April 2021 onwards. Online shoppers will have the opportunities to purchase a wide array of Italian products across various categories.

Read the Press Release here.

See photos here.

 


460